The Four Seasons of Publicity - Building an All-Year Publicity For hard-core publicity insiders, there's a rhythm to
generating coverage, based upon the natural ebb and flow of the
seasons. Such an approach can help you score publicity throughout
the year, and will help keep your eye on the ball from January
through December.
Grandma Says... Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity is more critical today for the success of a business than it has ever been.
How to Tie-In With News Events to Score Publicity For the business seeking publicity, the "news
hole" for more traditional stories -- new product reviews,
business features, offbeat promotions -- keeps shrinking as the
"big story" mentality takes hold. Fortunately, you're not completely at the mercy of world events
when it comes to obtaining some exposure. By being smart and
aggressive, you can find a way to break through the logjam by
tying-in -- where appropriate and tasteful -- with the news of
the day.
Publicity From Thin Air In the real world, it's not always so easy to generate
real news. There are only so many hot new products or
breakthrough achievements with which a business can capture a
journalist's attention.
Press Releases for Every Occasion Your press release has
to have a "hook", be well-written and sent to appropriate
journalists in an active, not passive, manner. But there's
another part of the puzzle that even savvy publicity-seekers
sometimes miss -- you can't just write "a press release", you
have to write the right kind of press release.
Press Kit Elements That Work Your typical press kit is a bloated folder filled with puffery,
hype, irrelevant information and worse. The vast majority of
these monstrosities do little besides kill trees and clog
newsroom trash baskets.
Forget the Press Release - Heres How to Pitch Like Roger Clemens A pitch letter is a brief business letter, almost never longer
than one page. It can accompany a press release, or it can stand
on its own. Pitch letters serve one purpose -- to pique the
journalist's interest in your story. They needn't tell the whole
story. Rather, they are "teasers" for the meat of your story
angle. If you've hooked the journalist with your pitch letter,
you have a real chance of getting the rest of your press
materials read -- and your story placed.
8 Ways to Use Local Publicity to Drive Your Business If your business draws its clientele from a specific town, city
or region, focusing your energy on getting an elusive national
publicity hit may be overkill, especially when getting publicity
where you need it -- in your home town -- is often so much
easier.
The Ultimate PR Edge: Getting Reporters To Open Your E-Mails You probably know that e-mail is the way most
publicity seekers get in touch with reporters to score that
precious coverage. Here's what you don't know: The vast
majority of e-mails sent to journalists never get read.
Creating Your Online News Room: How To Build a Site The Media Will Love In the "old days", the press kit reigned. Big bulky folders
loaded with press releases, glossy photos and slides were
standard. They were expensive to design, costly to reproduce and
required lots of manpower and postage to assemble and distribute.
Today, you can simply direct a reporter to a web URL, where all
your press materials and high definition artwork awaits, ready to
be used. It's a huge time and money saver.
7 Tips to Get More Mileage Out of Your Online or Offline Publicity You worked hard to get a story on your business in a popular
website or your local paper. Don't let your efforts ends there --
here are seven tips to help you maximize your online and offline
publicity:
