Tips for Getting on TV and Radio Talk Shows! Are you taking advantage of every cost effective opportunity to promote yourself or your business? If not, be sure to read this article which shows you 10 easy and inexpensive ways to promote yourself.
Solving the Public Relations Puzzle Public relations efforts are essential to business success and growth. Use this helpful article to learn the fundamentals of this powerful marketing tool that will enable you to build revenue, increase sales, and make an impact in your business right away!
How to Write Foolproof Media Releases Do you know the basics required in a media release? Are you aware that you'll only likely get a '10 second' glance from an editor? Check out this article which takes you step by step on how to write a foolproof media release.
Ten Media Crisis Tips No comment. These are probably the two most damaging words in the English language to the reputation of a professional, business or organization. While positive publicity is always wanted, what happens when bad publicity comes your way? This article covers 10 specific steps to follow in dealing with the media during a crisis.
Promoting Your Website Through a Press Release Press releases can be a powerful weapon for driving traffic to your website or front door. But most press releases are ignored or thrown in the trash. Former TV anchor George McKenzie explains why yours doesn't have to be one of them.
How to Stay Composed During Contentious TV Interviews As a full-time media trainer, I see spokespeople from across the nation embarrassing themselves unnecessarily. One recent client, a high-ranking city official, ripped off his lapel microphone and stormed out of an interview only to see the clip used for seven straight days on the local news.
Advertising and Community Relations -- Get the Best of Both Worlds Looking for low-cost but big bang marketing opportunities? Try combining advertising and community relations and see what happens. Check out this real world case study for ideas you can use for your own business.
The Press Release Method to Get Great Publicity If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
