The MOST Powerful Marketing and Advertising on the Planet! Do you know what the most powerful marketing and advertising on the planet actually is? Did you know that over 90% of small and medium size businesses never even use it... not even ONCE! Quality press releases and targeted press release distribution can be life changing for your business. Here is how to do it...
Building Community Support for Project Permitting, Construction, and Marketing Redevelopment projects can displace people and create
opposition, and develop a negative momentum that's hard
to turn around. But, with longer-term planning and
community involvement, redevelopment can help
communities feel a sense of investment, involvement and
continuity by engaging the community in celebrating its past
to build its future...
Managers: Super-Charge Your PR Not likely to happen unless business, non-profit and association
managers like you do something positive about those important external audiences of yours that most affect your operation.
Want to Light a Fire Under Your PR? Things can really blaze when managers take steps to persuade their key external audiences to their way of thinking.
The Press Release: How to Get the Media to Pay Attention! Promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs.
How To Use PR To Build Your Business Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
Managers: Heres a PR Template for You Point to remember: the work you do BEFORE you use PR tactics will determine the success of your public relations effort.
How to Use Community Relations to Grow Your Business But, it doesn't have to be that way. You can and should find ways to increase your ROI (return on investment) for all the community relations activities you take part in. Here are some tips to help you get started.
How to Create Quality PR Results One of the pathways to quality public relations results is that equally certain reality that good public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.
Media Relations: Should You Pay For News Coverage, Part II "Pay for Play" is a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization.
Media Training: When Reporters Lie I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying. Let's call him Jack. Jack's lies make the spokesperson look bad. So what should you do when face-to-face with Jack?
Got Publicity? How to Become a Household Name Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."
A Powerful PR Strategy Just what is the powerful reality at the core of public relations?
PR: Short Form for Managers Over the years, I have observed that too many business, non-profit and association managers pursue their goals and objectives largely without the insights, behavioral strategies and sheer power public relations can bring to the table.
A Sensible Way to Use PR When you think about it, it's a VERY sensible approach to PR that leads managers to persuade their key outside folks to their way of thinking, then move them to take actions that allow the manager's unit to succeed.
