How to Generate Free Publicity for Your Product, Service, or Cause Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, promote customer goodwill, or advocate for a cause. Here are some tips & tricks to be successful with FREE PUBLICITY...
How to Write a Media Release That Wins You Coverage & Exposure The Today show? The New York Times? Vanity Fair? A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. In today's world, getting editors and producers to actually read your release is a challenge. Distribution of your press release is just as important as the writing of the release. Make sure you send the press release to the appropriate editor; don't send a food story to a sports editor. Not every journalist wants press releases by email. Know editor's deadlines.
Yes, There is a PR Sweet Spot The PR sweet spot appears when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Press Releases: Not Dead, Just Evolved Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release. It's not dead, but its mission has evolved. Those PR practitioners who are spreading these death rumors would have you believe that press releases should never be written, nor distributed. I take issue with this old-school thinking.
6 Steps to Using Trade Magazines To Reach Customers When developing a publicity campaign for their business
many owners overlook the importance of trade magazines
and journals as vehicles for reaching new customers. While
mass media publications have widespread readership, the
targeted nature of trade publications make the information
that appears within them even more powerful.
Why Managers Need the PR Advantage Are you a business, non-profit or association manager who can use all the help you can find in achieving your managerial objectives?
Passing the PR Bar Managers: Are you focusing PR resources on the very external folks who may hold your professional success as a manager in their hands?
33 Reasons To Do A News Release News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press. With that in mind, here are 33 reasons to do a news release.
How To Get An Avalanche Of Free Publicity For Your Home Business! There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapers...
How Managers Hurt Their PR Results When managers fail to persuade those awfully important outside folks to their way of thinking, and then fail to move them to take actions that allow their units to succeed, bingo!, they badly hurt their PR results.
Its the Little Details that Can Make or Break a News Story Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-bu...
Why Good PR Warrants Your Attention Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.
