There Is No Such Thing as Competition A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy. In fact, I have many solid business and social relationships with people you might consider my "competition". Some of my best friends are "competitors"!
Think Big Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?
How to Get Publicity for a Service Business Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.
The Three-Mile Radius To make your sales take off, focus on the Three-Mile Radius around your small business. There are plenty of nearby customers just waiting to find out about you.
Say What? As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that makes no sense.
Meet The Media Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.
Is There a Plumber in the House? I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant. See how one company uses that negative reputation to shine like a new faucet.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?) Press releases are no longer an important tool for PR practitioners as they once were. Although there are some exceptions, the reality is that the press release is pretty much dead as a piece of the strategic communications arsenal. This article tackles the relevance of the press release and offers alternative, more effective solutions for getting the message out to your targeted audiences.
What is News? What may be the more appropriate question is: What makes a story newsworthy
enough to get picked up by the media? This article offers some good rules of
thumb to determine if you have a news angle worthy of press coverage.
PR Planning: Mapping Out Your Strategies, Tactics Establishing a road map or plan for your public relations initiatives is essential to keeping on track with not just the tactical details, but with your organization's overriding business goals and objectives as well. This article offers advice on how do develop a plan to bring focus to your efforts and establish metrics so that each year the planning process gets easier and your value is consistently demonstrated to management.
How to Get More Mileage Out of Your Media Coverage There's no denying the value of editorial side coverage, but you can't count on people reading a news or feature item about your company and acting on the
information. This article offers some tips on how to get more from your PR coverage thus enhancing the odds of driving more business prospects your way.
Building Credibility Through Bylined Articles A strategic alternative to the press release, bylined articles offer a much more effective approach to positioning your expertise. They are 100% message and are targeted for those publications that reach your desired audience. In this article, Sally Hodge offers the five Ws of bylined articles to help you tap into their power.
Media Relations: Minority Media Matters According to New California Media, 13 percent of the U.S. population now turns primarily to ethnic media. If you only pitch publications such as the Wall Street Journal, Business Week, and Time, you will leave out a huge chunk of your potential audience. More than ever, a complete media strategy requires reaching out to ethnic publications.
