Media Training: How to Avoid Being Misquoted Being misquoted is one of the biggest plagues for any spokesperson. It can cause deep consternation for the interviewee, who has to sheepishly explain to her colleagues that she didn't actually say what the reporter claimed she did.
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage? Most people thunk that only very famous, fascinating or controversial people OR extremely unusual products can get valuable press coverage and publicity. This is simply not the case! Most small and medium size businesses are missing out on a lot of sales if they are not adequately using the press and media to their advantage.
How Video Production can be used in PR This article looks at some of the ways video production can be used in public relations to provide effective communication. It contains some examples of PR projects and bonus tips.
HELP: I Need a Press Kit! A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product. On a website, the "press room" is the on-line equivalent of the traditional press kit. Here's what to include!
Do I Really Need a Publicist? Are you hesitating about hiring a publicist or, if you have one,
do you stop before writing that final zero on the monthly check,
and think "I can do that myself." Suuure, you can!
What Does the Public Relations Client REALLY Want, and Why? Truth is, in public relations, it's quality planning, and the degree of behavioral change it produces, that eventually captures client attention, not tactics like press releases, talk=show appearances and sports sponsorships.
Why Restaurants Go Out of Business Recently someone asked me why so many restaurants go out of business. I answered that too many people open a restaurant because it's their dream.
Writing a Press Release: How to Write Quotes Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.
Writing a Press Release: The Design Basics Big corporations have fancy press kits. Does this make a reporter more likely to do their story? In my experience, the answer is no.
Publicity Wont Thrive on Press Releases Alone You can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.
What Determines PR Success? When you get right down to it, you probably should expand your view of public relations with some serious planning early-on to do something about the behaviors of those vital outside audiences rather than jumping right out-of-the-gate with a tactical broadside.
Submitting A Press Release Can Benefit Your Business Submitting a press release to the media will give added publicity and creditability to your business. Understanding the structure of a press release and how to submit one.
