Media Training 101: When 60 Minutes Knocks On Your Door You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations. Unless you've had media training you know most businesspeople would rather face a firing squad than a crew from the 5:00 news. Although most reporters have professional integrity, some can be crafty. This article helps you face the media with confidence.
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now Many companies are unsure how or why P.R. can help their business. Some understand its importance but think it's too expensive. The fact is P.R. is important. P.R. affects how the public and consumer perceive your company and any marketing director knows your brand depends on perception. Here are six simple strategies to consider implementing today to get your P.R. off the ground.
Your Online Newsroom: How to Give Reporters a Tip Most websites are good about posting their latest news and press releases. Reporters come to the site, see what's already been announced, get what they need and leave.
The Feeding Tube for Your Business There are a lot of things that make a business full of clients and running smoothly. We all know you need a constant stream of clients.
Killer Press Kits - Press Kits That Demand Attention So, you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television station requesting an interview and they ask you to ...
Put Yourself in the Reporters Shoes Treat reporters kindly! Be helpful, and you will probably tet the story. This short article explains the pressures and hassles a reporter is under and how you can turn a bad situation into one that helps you spell like roses.
How To Share Your Success Story Without Sounding Like You Are Bragging A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging? Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases...
How To Get FREE Publicity Whenever You Want ! What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and ser...
PR: The Wildcard Marketing Strategy What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and ente...
How To Write A Press Release A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or...
The Working Case Study Next to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine arti...
3 Reasons to Tap into the Power of Publicity Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news. Examples of publicity are newspaper and magazine articles, radio and tele...
