Talk Radio Success How two Hollywood authors promoted their books and CDs on talk radio--without using apublicist.
Are You Newsworthy? Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media. Let's review the elements of news to help you improve your media relations hit rate.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide… When you begin to send out your press releases, you will
start to get calls and emails from the editors requesting
samples of your product. What do you do? Well that all
depends. Below are some tricks and tips for gauging when
you should or shouldn't send samples.
Take the High Ground With Quality PR Are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?
Media Training: Why Nobodys Listening to You Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
How To Write A Killer Press Release One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offe...
Can Your PR Do This? Can your PR do something positive about the behaviors
of those outside audiences that most affect your business,
non-profit or association?
Mind Your Own Business! And the best way to mind your own business is to insure that
those audiences whose behaviors have the greatest effect on
your enterprise keep thinking about you in the most positive
way. Reason is, bad behaviors often follow bad perceptions,
so what your external audiences think about you can mean
success or failure.
Much Ado About A Lot! I say public relations can be a matter of survival for your
organization.
Pressure From the Top? Yes, and that pressure often comes from a CEO who knows
what a public relations investment SHOULD produce.
A Natural Phenomenon? Really? Sure. What else do you call a human discipline whose very
nature is firmly rooted in the principle that people act on their
own perception of the facts. Then goes on to create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose behaviors
affect the organization?
Public Relations: Converting the Non-Believers What's the real reason some managers shy away from public
relations? I believe it's because they don't understand, or
believe, the direct connection between what public relations
is capable of delivering and their need to achieve specific
business objectives.
Is PR All About Image? NO!! That's like asking if advertising is all about type faces and
photography. The answer to both questions is a teeth-clenched
"of course not!"
