Public Relations: The Fundamental Premise It seems difficult to believe at the dawn of the 21st Century, that there exists
a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion
on what public relations is all about:
Ready For A Business Recovery? Who wants to face the challenges of a business recovery
without a ton of firepower? Especially when getting your
piece of the action almost certainly depends upon how
well you modify the behaviors of your target audiences.
Sure-Fire Recipe for a Successful Public Relations Career Without a solid, well-designed foundation, few buildings
successfully withstand the ravages of time and weather.
And so it is with public relations, ever-dependent upon
how well its practitioners understand the discipline.
Tactics Vs. Endgame - Endgame Wins It took me a while to see just HOW crucial the behaviors
of an organization's key audiences really are to its success,
be it big or small, non-profit, business, association or
even a public sector enterprise.
A PR Question For Chinese Managers As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers - tutored as they have been by European, North American and other PR...
Right PR Focus A Powerful Advantage Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of th...
How to Keep PR Working for You Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external s...
Gaining Free Publicity Through Press Releases One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go about securing publicity, never mind free publicity. Fact i...
Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession). Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a...
How PR Helps Fiercely Competitive Managers Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every da...
What Kind of PR Makes Sense? Are you doing anything positive about the behaviors of those external audiences of yours that affect your organization the most?
Killing Them Softly The Essentials of Managing Ethics in Financial Public Relations
