Media Relations: How to Get Your Letter to the Editor Published The letters to the editor page is the second most read section of the newspaper, trailing only the front page. That page's real estate is highly coveted, but because most newspapers receive dozens or even hundreds of letters each day, few get published. This article offers seven easy-to-use tips to increase your odds.
Media Training: Stop Talking, Already! Most interviewees are experts in their fields. They have a lifetime of acquired learning in their subject, and could easily pontificate for hours about even the smallest detail. Their expertise rarely fails to impress at dinner parties, and they are regarded as wise counsel amongst friends.
Anchor Your Relationships I heard a speaker recently who was talking about how to maintain strong relationships. As I listened to his basic principle, I realized that it is true in all of our life situations, be it work, family etc. And let's face it, relationships are what make the world go 'round.
Passion with Purpose - The Winning Combination The business of building and maintaining positive public perception rests of fundamental pillar of Passion with Purpose which is fanatically followed at Blue Lotus. This article attempts to decipher the elements that go into the making of a successful public relations agency.
10 Secrets to Free Publicity Business often need to use marketing to rise above the noise and be heard. Yet marketing often can be expensive. Learn ten techniques to use low cost publicity techniques to get your message tou your key audiences.
Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active Monarch Health Sciences, a health enhancement products consortium of MD's and other health professionals, unveiled their newest formulation, MonaVie Juice. Monarch has designated MonaVie as their new flagship product. MonaVie is a health drink based on an Amazon fruit, the Acai Berry.
Business Gifts for Your Clients and Employees Giving business and holiday gifts to your clients, vendors and employees isn't just the nice thing to do, it's also good business. Here are a few things to remember that will help make a good selection and not break the bank!
Internet Etiquette for Business Success You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Whats Your Op-Ed? Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization.
Do You Have Issues? Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Slow Day? Create News Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up.
