Using the Media - Five Reasons Why There are many reasons why the media is such a powerful entity and why people choose to engage daily with different media outlets. Here former journalist and consultant Thomas Murrell identifies five reasons why people need and use the media.
Crisis Management The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.
Watch Your Attitude So many restaurants spend money on publicity and then practically chase customers away by the owner's attitude.
Hispanic Media Relations Training: What to Do When Hispanic Media Call A Hispanic media producer or reporter calls you for an interview. You want to gain exposure among America's largest minority market with tremendous buying power and desirable purchasing habits. How should you respond?
Effective Media Relations Tips- What To Do After The Media Interviews You! An effective media relations program does not end with an interview. Rather it is important to then monitor and evaluate the interview's effectiveness to gain a greater understanding of the media for greater personal and professional gain.
Creating Event Magic through Planned Video Production For all of those over-worked corporate events planners out there, this article details the best way to produce an attention-grabbing video for your next event.
Media Savvy - How To Lead, Persuade, And Influence Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.