Well Publicized - Promotion

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Well Publicized - Promotion

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Making the News - Tips from A News Journalist
Hear from a top news editor tips on what makes a good media release and give your company a better chance of making it in the news.

Using the Media - Five Reasons Why
There are many reasons why the media is such a powerful entity and why people choose to engage daily with different media outlets. Here former journalist and consultant Thomas Murrell identifies five reasons why people need and use the media.

Crisis Management
The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.

Watch Your Attitude
So many restaurants spend money on publicity and then practically chase customers away by the owner's attitude.

Hispanic Media Relations Training: What to Do When Hispanic Media Call
A Hispanic media producer or reporter calls you for an interview. You want to gain exposure among America's largest minority market with tremendous buying power and desirable purchasing habits. How should you respond?

All You Need to Know About Press Release Writing and Distribution
Before you start writing that killer press release to promote your business, there's a few things you need to know about the media...

Effective Media Relations Tips- What To Do After The Media Interviews You!
An effective media relations program does not end with an interview. Rather it is important to then monitor and evaluate the interview's effectiveness to gain a greater understanding of the media for greater personal and professional gain.

Creating Event Magic through Planned Video Production
For all of those over-worked corporate events planners out there, this article details the best way to produce an attention-grabbing video for your next event.

6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.

Media Savvy - How To Lead, Persuade, And Influence
Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.

Some Cool P.R. Tips for These Dog Days of Summer
Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.

Financial Planners Publicity and Marketing - Live By The Calendar
Following the seasons is one of the best - and easiest - ways to slice your publicity topic.

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media. Here's why they should...

Your Financial Planning Clients May Hold the Key to Free Publicity
Where can you find the stories that will make you a media star? They might be in your waiting room right now.

Financial Planners Garner Free Publicity by Making it Easy for the Media
Media people are just as protective of their "clients," the reading and viewing public, as you are of yours.

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Publicity Tips from the Pros
If you want to know the best way to approach the media, get advice directly from the source: the edi...

Media Training: Stop Talking, Already!
Most interviewees are experts in their fields. They have a lifetime of acquired learning in their su...

A Managers PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your p...