Marketing-Minded Financial Planners: Put Extra Content in an E-Zine As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste—become a media person yourself by publishing an e-zine.
PR Secrets for Small Business Since most small businesses don't do a lot of PR, the media is more responsive when they do. Media outlets typically get releases from big companies, so a release from a lesser known business will stand out. This article has a few secrets to getting your release picked up...
A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.