Seven Tips To Get Your Press Release Noticed If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.
Smashing the Myth of the Press Release A musician spends years honing his craft. He writes world-class
songs and performs them in a manner that moves his listeners to
tears. He records a demo tape and sends it to record labels. He
gets a contract and becomes rich, famous and adored.
How To Get Zero Cost Publicity For Your Business Part 1 Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free
publicity.
How To Get Zero Cost Publicity For Your Business Part 2 This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.
Doubt PRs Clout? Dont! Done right, it helps modify the behaviors of your most important
target audiences, and that can spell S-U-R-V-I-V-A-L.
Between Now and Economic Recovery There's still time to review your public relations program
like Navy flight crews go over a fighter jet.
In PR, You Pay When You Stray Don't let yourself be diverted by communications tactics
playtime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure against an op-ed.
Tough Times, Tough Tactics When times are tough, it's no time to ignore those external
audiences whose behaviors matter so much to your organization.
A Company That Doesnt Need Public Relations? Really? You mean there are NO perceptions and behaviors
peculiar to that company's outside audiences that would help
or hinder it in the pursuit of its objectives?
A Winning Public Relations Game Plan You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
All Youve Got To Lose Is Everything Everything, that is, if you ignore those folks whose behaviors
have the greatest effect on your business.
Are You Sure You Know What Youre Doing? Because when it comes to public relations, non-believers can
produce a double-bummer -- missed opportunity AND a ton
of wasted money. It really is a shame because we do public
relations to change the behaviors of certain groups of people
important to the success of those very Doubting Thomases.
Can Newbies Avoid The Pitfalls? Yes indeed! If you are a young person who has decided
that a career in public relations will be your Caviar and
Champagne in life, here are four situations in which you
do not want to find yourself:
