Can Your PR Game Plan be Salvaged? If, as is often the case, you are preoccupied with comm-
unications tactics instead of working a plan to actively
pursue those outside audience behaviors that stop you
from achieving your objectives, the answer is yes.
Dont Get Eaten Alive! If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.
Dont Waste Money on Public Relations Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY affect your business the most.
PR and the Small Matter of Results As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?
Does the PR Blueprint Work? Managers, please take a minute and read two sentences:
People act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose
behaviors affect the organization the most, the public
relations mission is accomplished.
Public Relations: Power Tool for the 21st Century I address this article to businesses, associations, non-profits and
public entity managers seeking a direct connection between
the money they're planning to spend on public relations, and the achievement of their organizational objectives.
Managers: Get Real, Please! Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it! Especially unfortunate when your PR b...
Sound Like Your Situation? What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors)...
The Truth About Public Relations The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in t...
Make Front Page News By NOT Inviting The Media Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about t...
How to Tap in to the Holiday Publicity Bonanza If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hott...
PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business,
non-profit or association manager, call a heavy-duty
helper who does something REALLY positive about the
behaviors of those outside audiences of yours that most
affect your organization?
Do You Have an Exclusive Market Segment? You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.
Life After Press Release Distribution? A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she...
